Takeji Imamura, CEO
Our story began in 1948, here in Fukuoka, Japan. From the very beginning, we have been driven by a simple but powerful belief: to create a brighter future. That founding spirit continues to guide everything we do today. It lives in our craftsmanship, in our commitment to the people who work the land, and in every machine we build. For us, it has never been just about making products. It is about building trust and lasting relationships with those who rely on OREC every day. Carrying that trust forward into the future is both our mission and our promise.
Every great idea starts in the field. The words “If only we had something that could do this” have inspired many of our breakthroughs. We have always believed that the best innovations come not from behind a desk, but from standing side by side with the people who face real challenges. One of our proudest achievements, the development of our groundbreaking paddy weeder, was shaped by ten years spent working hand in hand with rice farmers in Japan’s fields. That experience strengthened our conviction: our role is to create genuine tools that solve real problems.
We take pride in our factory in Fukuoka, where skilled craftspeople bring Japan’s manufacturing spirit to life, infusing every product with care and precision. There are no shortcuts when it comes to creating professional tools. What we promise our customers is reliability that lasts for years, and we believe that building long-lasting machines is one of the greatest ways to show respect for our planet.
As we step into the next chapter, we are focusing on strengthening product development tailored to the needs of the Asian market. From vast plantations and solar farms to golf courses and farmland, each landscape faces its own unique challenges. Terrain, vegetation, and climate all call for solutions designed specifically for their environment. This is why we are deepening our engagement in each region, listening, learning, and creating machines optimized for local conditions and working styles. By turning real-world insights into practical innovation, we aim to deliver truly useful tools that empower people across Asia and support the creation of a more sustainable future.
What matters most, now and always, is the success and satisfaction of our customers. If our machines can save time on demanding tasks, improve efficiency, and give people more moments of pride in what they achieve, then we have fulfilled our purpose. OREC is committed to creating tools that make every field more beautiful, more productive, and vibrant with life. This is the spirit that drives us forward every day.
Together, Growing a Brighter Future.
This is our commitment: to sow the seeds of tomorrow and harvest a future filled with hope.
